Case Study - Modus Software SaaS

BACKGROUND: When Mike Snuffer started working with us, his sales were stagnant.

His company sells a Software as a Service (SaaS) and faces several obstacles. “It’s important for us to build trust and overcome skepticism because we have several lower price competitors in our market,” he said.

Like many businesses, his sales were hit hard after Covid. Cold calling and trying to reach decision makers by email weren’t working. “We had virtually nothing in our sales pipeline. We were really in a bind.”

PROCESS: Kevin Donlin created a new marketing campaign using his Voice of The Buyer Method.

It’s based on a simple idea: You don't have to write great sales messages, if you can hear them.

You see, no matter how good your business is, you are NOT your buyers.

Your problems are not their problems. Your thoughts are not their thoughts. Your words are not their words.

Your buyers speak the language of other buyers better than you do. Which can make them better at selling your business than you are. That's why Kevin works hard to "hear" what your buyers are saying.

In this case, Kevin reviewed dozens of client testimonials about Mike's SaaS, then created a campaign in the voice of his buyers.

Campaign components included two sales letters, two emails, and a warm-call phone script.

Simple and easy to execute.

“We mailed the letters, sent emails and made follow-up phone calls that actually got through to decision makers,” said Snuffer. “When we spoke to people, they were largely pre-sold and ready to talk.”

When asked, “What’s the best part about working with Client Cloning Systems?” Snuffer said, “Kevin is so good at turning our sales process into messaging that resonates with potential clients and opens doors. We felt like he was able to virtually crawl into the mind of the prospects of our industry.”

That's what's possible when you listen carefully to The Voice of The Buyer.

RESULTS: Within days of mailing the first letter, Modus had their first appointment.

The Modus sales rep had conversations with 12 of 24 targeted accounts, a response rate of 50%. He put over $300,000 of revenue into their sales pipeline -- more than triple what they had before. In only 60 days.

“The results were incredible,” says Snuffer. “It’s been faster and more cost effective than we ever imagined. The return on investment is phenomenal. We expect to get back at least $26 for every $1 we invested.”

Can Client Cloning Systems work for you, too? Find out ...

TRIPLED Sales Revenue in PipelineTo Over $300,000 in 60 Days

TRIPLED Sales Revenue in Pipeline
To Over $300,000 in 60 Days