Case Study - Coaching & Consulting

BACKGROUND: The Team Training Institute (TTI) provides high-level coaching and consulting to dental practice owners.

They were doing well but knew they could do better. They wanted to launch a new, premium-priced program, but they wanted to avoid costly trial-and-error.

Important: TTI already understood good marketing. They are big fans of Dan Kennedy and, in fact, had been in Dan's highest-level mastermind. It is not uncommon for Dan's private clients to also work with Kevin Donlin.

PROCESS: Kevin created a new marketing campaign using his Voice of The Buyer Method.

It’s based on a simple idea: You don't have to write great sales messages, if you can hear them.

You see, no matter how good your business is, you are NOT your buyers.

Your problems are not their problems. Your thoughts are not their thoughts. Your words are not their words.

Your buyers speak the language of other buyers better than you do. Which can make them better at selling your business than you are. That's why Kevin works hard to "hear" what your buyers are saying.

In this case, Kevin reviewed dozens of testimonials and video interviews, then created a campaign in the voice of the client's buyers.

Campaign components included:

FedEx sales letter
PowerPoint deck
Live presentation script

It was simple and easy to execute, since our audience was current clients (an overlooked source of revenue for almost every business, especially high-ticket coaches and consultants).

We sent 30 FedEx letters to attendees one week before a coaching event. One person signed up on the spot for the new $79,999 program. That's $2,666 for every letter sent -- a nice start.

Then the coach delivered a keynote speech, using Kevin's PowerPoint deck and presentation script. (The same process can and has worked for webinars.) Seven more people signed up for the new coaching program.

RESULTS: In only 21 days, the coaching client sold $639,992 of their new program, priced at $79,999 a year.

UPDATE: The campaign worked so well, that they re-used it one year later -- and produced another $479,994.

Total revenue from this coaching service launched with The Voice of The Buyer: Over $1,119,986.

The happy client said this: “Needless to say, we are pretty happy! Kevin has worked for clients in the U.S., Canada, and Australia, including a number of Dan Kennedy's Titanium Mastermind members. He’s an expert at taking your marketing from good to great. If you get a chance to work with Kevin, take it!”
- Darcy Juarez, Director of Marketing, The Team Training Institute

Questions? Find Your Answer Below

Question: Will this work for my business and industry?

Answer: Yes, as long as you have happy clients or customers who give you testimonials and 5-star reviews.

The beauty of Voice of The Buyer Copywriting is that it’s not tied to any one industry. It’s tied to human behavior -- what people think and say about what they want.

It works because it uses real words from real buyers to cut through the noise. Whether you sell software, coaching, professional services, or products -- your buyers are already telling you what matters to them.

When you use their words in your marketing, you stand out, bypass skepticism, and make selling easier.

Question: Is there a guarantee?

Answer: Yes. Unlike anyone else who may be giving you marketing advice, you get a Money-Back Guarantee here.

It's simple: If you're not seeing the ROI you want and you're not 100% delighted with your results, just let Kevin know. You either get additional work at no charge, or a full refund of your investment.

Why make such a bold guarantee?

Because Voice of The Buyer Copywriting stacks the odds so heavily in your favor. It’s built on what’s already working -- real insights from real people who have given you real money.

Instead of guessing, we align your messaging with what your buyers actually care about. That’s why clients have seen results like $26 back for every $1 invested or six-figure revenue spikes.

Will your numbers be the same? That depends on your execution. But you cannot make a mistake here. Because you either get an ROI or your money back.

Question: Can this work for a business doing less than $500,000 in revenue?

Answer: Maybe.

Are your clients giving you rave reviews and testimonials now? Is your product or service priced at $20,000 or more? Are you ambitious enough to scale to $5 million?

Then the answer is yes.

Are you a pre-revenue startup, or you have no idea if your clients are happy? Then, no, this is not for you.

Because everything we do is based on what happy clients are saying about you. If they're not happy or not saying anything, we can't build any marketing messaging.

But whether your clients are high-end executives or budget-conscious consumers, they all have one thing in common: They speak their own language.

The key is listening to your buyers, then reflecting their concerns, frustrations, and desires back to them in a way that makes them say, “This is for me.”

Question: What do I need to get real buyer feedback?

Answer: You need one or both of these:

1. Online reviews and testimonials. If people are talking about you on review sites, social media, blog comments, that’s where to start collecting testimonials.

2. Direct conversations. A quick phone call, Zoom or even casual conversation can uncover insights you’d never get from a form or focus group. You want natural, spoken language -- nothing stilted or formal.

Question: Will this integrate with my current marketing processes, without requiring a complete overhaul?

Answer: Yes. You’re not tearing your marketing down, you’re improving what you already do.

Whether you run digital ads, send emails, or rely on direct mail, this approach plugs right in.

The only change?

You’ll be using words that actually resonate with your buyers, which means higher response rates and more sales, without scrapping your existing efforts.

Question: Are there regular performance reviews and adjustments to optimize strategy?

Answer: Yes. You and Kevin Donlin will meet at least once a month by Zoom to fine-tune your results.

Examples of what we'll track:

Are more people opening your emails?
Are response rates going up?
Are sales increasing?

If something’s working, we do more. If it’s not, we tweak and test again. Kevin is there to guide you every month for as long as you use the messaging. That’s how you build a marketing process that works -- long-term.

Question: What performance metrics can you offer to show that I'll meet my sales goals?

Answer: Results will always vary based on execution, but here’s what this approach has delivered before:

Response: A direct mail campaign that pulled a 50% response
Revenue: Clients have generated $250,000 ... $300,000 ... $534,000 ... $639,000 in just 21-60 days
ROI: Returns as high as $26 for every $1 invested

Voice of The Buyer Copywriting follows a simple road map:

Gather real buyer insights
Use their language in your messaging
Deploy campaigns
Track results
Optimize and repeat

That’s how you move from guessing to a data-driven approach that grows your sales.

Question: What's the bottom line?

Answer: Voice of The Buyer Copywriting is like a "cheat code" to more sales.

Instead of relying on guesswork, AI bots, or a freelancer to find the right words ... your clients and customers will give you the right words.

Your messaging will persuade buyers because it’s built on the emotions they feel -- in the words they use.

Whether you’re in a niche market, have a skeptical audience, or need better results from your existing marketing, this method helps you connect, engage, and sell.

Without complicated funnels, gimmicks, or more ad spend.

Or your money back.

B2B Case Study:"From $0 to $639,992 in 21 Days"

B2B Case Study:
"From $0 to $639,992 in 21 Days"